China Retail Industry Expo (CHINASHOP) is co-sponsored by China Chain Store Association (CCFA) and Beijing Zhihe Lianchuang Exhibition Co., LTD., and undertaken by Beijing Zhihe Lianchuang Exhibition Co., LTD. Since its inception in 1999, the exhibition has experienced 22 years of development, and now it has become an annual professional exhibition of the retail industry.
The 23rd China retail industry expo (CHINASHOP2022) will be held in China national convention and exhibition center (Shanghai) from March 17 to 19, 2022.
The Hi – shop with the idea of “marketing force of the scene of the activation of the new paradigm”, “scene” is the “prime movers” retail stores, from the interaction force, explore force, even the relay, four dimensions of cultural activation entity retail channels innovation power, creating multiple scenarios, in line with The Times to shape the characteristics of the new consumption store model, help retailers quickly clear innovation direction, Give precise “force”, complete new consumption upgrade.
[RetailX-Lab takes innovation as the core, bringing the leading concepts and technology content to share. Whether it is the new theory just explored, or the products being incubated, or the solutions still in the experimental stage of development, CHINASHOP hopes to inspire the retail industry by sharing these excellent cases and creative ideas. This year’s Retail X-Lab, with bolder innovations and more heavyweight guests, continues to provide more opportunities for Retail and supplier companies to communicate, showcase and learn.
With the help of the resources of China Chain Store Association, steadily and steadily for 20 years, it has been listed by the Ministry of Commerce of the People’s Republic of China as supporting the average growth rate of 35% exhibition area since 2010. The number of professional visitors increased steadily for three consecutive years, with an increase rate of more than 12%. In 2014, the number of visitors increased by 23%.
Facilities and equipment, IT technology industry enterprises participation rate of 70%-80%; 59% of the exhibition visitors are professional retail buyers, who come from different retail formats such as shopping malls, hypermarkets, supermarkets, convenience stores, restaurants and specialty stores. Decision-makers and managers account for 42% and 45% of the exhibition audience, and they have the absolute right to decide and purchase.
More than 88% exhibitors appraised the exhibition effect to reach or exceed the expected level, and 15% new exhibitors join the exhibition for the first time every year. Nearly 3,000 retailers (including overseas enterprises in China) direct investment, 2 million DM, EDM, 600,000 SMS, 100,000 telephone direct connection, 30 mainstream newspapers and magazines cooperation, new media, we media, traditional media promotion means go hand in hand.